Forcing links into new tabs July 16, 2017  • 

Accessibility Guide: Forcing links into new tabs

There’s one thing I’ve heard over and over again in my life as a web designer. One thing that makes me cringe inwardly no matter how many times I hear it. One battle that I’ve had over and over year after year. One thing which makes the perfect beginning for my Accessibility Guide series.

“Can you make that link open in a new tab?”

No. No, I cannot.

Well, okay, I could. The ability to add target=”_blank” to a link to force it to open in a new window or tab is probably as old as HTML itself. But, like the <marquee> tag (which will cause your content to scroll across the screen – no, don’t leave this post and go use it) just because something does exist, doesn’t mean that it should. Or at the very least, it should be used sparingly, in legitimate use-cases.

If you don’t want to read this whole post, the take away is this: don’t use target=”_blank” as it is bad for accessibility.

Now, I’ve mentioned this to people in the past and have had people look at me as if I’ve sprouted 3 heads. People seem to think that this radical notion is something that I’ve invented to inconvenience them. But, in fact, it’s been stated time and time again, not least from the father of web usability Jakob Nielsen himself. Beyond him are the thousands of other usability and accessibility experts who dedicate their lives to ensuring a set of standards are followed that allow the Internet to be used by the greatest number of people. Web developers (such as myself) follow these standards.

Why not open links in new tabs?

We could be here all day if we discussed the nuances of why we do or don’t do something in web dev. These accessibility guides are meant to be geared toward the average user so I’m going to make a simple list. If you are interested in elaboration, a quick Google can bring up the articles of the aforementioned experts who have made accessibility their life’s work.

Don't use target='_blank' as it is bad for accessibility Click To Tweet

When can I open a link in a new tab?

Of course, with every rule, there is an exception. In this case, open in a new tab if:

Of course, in these situations, you want to be sure the link is properly labeled so users know it will open in a new tab.

The common arguments for wanting to open a link in a new tab

I’ve heard it all when people are presented with this bit of usability and accessibility information. And most often their reasons for opening a new tab are:

“I prefer when things open in a new tab”

Of course, everyone has a personal preference. But that’s why browsers give you a choice. Opening a link in a new tab is as simple as holding Command/Control down as you click a link. This keeps you in control of your browsing experience at all times. You will know when something is going to pop up in a new tab because you’ve demanded it. In the web, everything that happens to a user should be the result of an implicit action.

If you prefer links to open in a new tab, you can do it yourself.

However, if I prefer links to open in the same tab and you’ve coded the link to open in a new tab, I have absolutely no say in the matter. There’s no shortcut to allow me to ensure the link opens in the same tab.

Never hijack someone's Internet experience. Click To Tweet

“What if people leave my site and don’t come back?”

Back to point one of the first section of this post: people know how the back button work. Even the most casual of users can use a back button. Users who are more familiar with browsers will know to use a shortcut to open the link in a new tab should they wish to keep them separate to return to later.

But, really, what you should be striving for isn’t tricking your user into staying on your website. You should want the user to stay and return on their own accord. And to do this, you need to have compelling content and you need to provide value for your user. No amount of link trickery is going to trap someone in your site forever.

Never hijack someone’s Internet experience.

Other resources

Don’t believe me? You wouldn’t be the first. However, accessibility is part of my job, and more than that, it is an area that I am especially interested in. Still, here are some other great resources on why you should not open a link in a new tab:

Disclaimer: All examples of disability in this post are acquired via research and are a generalisation of the sort of obstacles web users face. I am not personally affected and therefore may have overlooked nuances of certain disabilities. Web accessibility is something I am passionate about and am constantly learning about, so if you wish to share your personal experience, I’d love to chat in the comments, via email or on Twitter

This article was last updated 16 July 2017 and will be updated as needed.


Leave a Reply

Your email address will not be published. Required fields are marked *

Pretty Content | Design services for small businesses and bloggers