Not everyone was born with a silver pencil in their hand. Writing copy that sounds natural, and not like your 10th grade English essay on Othello, can be tricky and feel super daunting.
But writing in your own voice is super important, especially when building a brand. The online space has become more casual over the years. In many cases, audiences and potential clients want to feel like they’re having a conversation with an actual human. We spend enough time interacting with chatbots with little, or forced, personality.
Here’s a really quick trick that I recommend to my clients and friends who want to inject their personality into their writing, but don’t find that it comes naturally to them.
Record yourself talking, transcribe what you say, and edit it.
I know. It’s so simple, you’re going to wonder why you didn’t think of it sooner.
While getting words down in black and white can be tricky, a lot of people find it easier to just chat about what they do and why they do it. Recording yourself can be a fantastic way to hone in on the terms and expressions that you actually use (no thesaurus needed).
Edit out the ums and uhs, do a tweak here and there, and you’re on your way.
It’s also so easy to access speech-to-text software these days, that you don’t even need to physically transcribe yourself. Turn on your computer’s dictation, or your phone’s voice keyboard, and start chatting.
It can take a bit to get in the flow if you’re not used to speaking your thoughts out loud to a device, so just start recording and see what comes out, even if it ends up being a lot longer and needing more editing than your typical Instagram caption.
I hope you’ve found this helpful, and let me know if you try my little trick!