I’ve been obsessed with early 20th-century history for as long as I can remember. I started reading historical fiction from a young age, Titanic came out when I was 9 years old, and I’ve always been drawn to the elegance of old Hollywood.

My work is influenced by late 19th to early 20th-century clothing, decor, signage, packaging, and classic films. But my favourite source of inspiration is old ephemera – bits of paper that were designed to be used at the moment and then be discarded – like newspapers, theatre programmes, and bus tickets.

Like many of us, I grew up on the Internet, but have long made it my mission to bring the tangibility of these objects to the digital space. I’ve always designed with paper textures, layered elements, and a collage-like feel. It’s what I love most about being a woman in the 21st century – we can take the bits of history that we love and want to preserve the feeling of, while still enjoying the modern conveniences of basic human rights and online shopping.

I love working on projects that follow a similar philosophy with like-minded creatives and businesses.

I know the feeling of trying to adapt to modern trends and never feeling like it was quite the right fit for me. That’s exactly why I pivoted my own business to embrace vintage aesthetics and style. Designing brands and websites that are timeless, not old-fashioned, and infused with texture, colour, and detail.

Running a modern, online business doesn’t mean that you need to lean into high tech aesthetics and tropes. You can fully embrace the conveniences of modern technology and also create something that evokes the same feeling of human connection one would have if they walked into your office off the main street.

You really can have it all.