About • Pretty Content • Vintage-inspired brand and web design

Lizzy & Darcy.
Rose & Jack.
Me & You.

We’re meant for each other.

As an independent business owner, I know that choosing someone to collaborate with can be daunting, especially on something as meaningful as your branding and website.

If you’re going through all the trouble of starting and running your own business, it better be everything you could ever want and more!

That’s my philosophy with my own business. It’s what drove me to pick a niche I’m obsessed with and to only work on projects I adore. 

My raison d’être is to help fellow vintage-inspired design lovers running modern businesses thrive by crafting memorable brands that harness the power of nostalgia, and websites as unique as that one-of-a-kind antique you’ve been lusting over for the last 6 months.

I do this through a combination of vintage-inspired design – from subtle touches to something that would fit right in a period movie – and online business savvy developed over 12 years of working with businesses of all sizes.

Meet your ardent admirer

When it comes to branding & web design, I’m a bit of an antique.

I’m Aisling (said like “Ashleen”, she/her) – equal parts vintage design specialist, seasoned brand strategy consultant, and online user experience expert.

I started teaching myself to design and build websites at the turn of the century (good ol’ 1999). This has led to a long career working with brands of all sizes (including a few household names) to improve their brand and online experiences.

I’ll let you in on a little secret… I’m terrible at keeping secrets.

So, I’m here to share everything I’ve learned over the past 12 years with you, so you can expand your brand!

A true labour of love & passion

I run Pretty Content alongside my 9-5 job as a Product & UX Designer. I love mixing my love for vintage-inspired design with my passion for creating usable, accessible and indelible experiences.

A big history nerd since I was small

When I was 9 I saw Titanic for the first time. Around the same time, I started reading books about the Second World War. They both became my obsessions which led to my love of vintage aesthetics!

Location, location…

I was born and raised in Canada, but have called the South Coast of England home for the last 10 years. You can currently find me in Worthing!

But never fear, I work with clients all around the world!

Vintage vibes, not vintage values*

You have probably noticed my love of vintage design and style, but this does not mean I love all things vintage! I am a pansexual woman living in a country that I was not born in, so it should go without saying that I am pro-LGBTQ rights (emphasis on the T), pro-women’s rights and anti-racist. If you aren’t also these things, I am not a good fit for your project.

* A slightly modified version of the quote made popular by Dandy Wellington.