I’m Aisling — creative specialist
& vintage design enthusiast

Pretty Content is a boutique brand and web agency specialising in vintage-inspired design for independent businesses and creatives. Founded in 2017, Pretty Content came of age in 2020 when I was furloughed from my full time design job. I found the global shift toward small businesses, self-employment, and side hustles to be super inspiring, so not only did I join in, but I decided to focus on helping fellow independent businesses succeed in this brave new world.

I’ve spent over a decade working in agencies and startups, designing for different mediums; coding responsive, user-friendly web experiences; and converting customers into loyal audiences. Now, I am so excited to bring those years of experience to your project.

I’m that friend that you can always find sitting in a café, working away at her latest project, waiting for you to drop by for a chat. I love talking through problems (and finding solutions!), giving advice, or just having a catch-up.

Originally from Calgary, Canada, for the last 8 years, I’ve called the beautiful South Coast of England home. Currently, I reside in central Worthing with my partner of 5 years, K. I love autumn, musical theatre, and the 1940s. I am an ENFJ, Enneagram 6, and enthusiastic dog person.

If you’re looking for me, I’m usually on either my personal Instagram or the Pretty Content Instagram.

Vintage vibes, not vintage values*

You have probably noticed my love of vintage design and style, but this does not correlate to the values I hold. I am a LGBTQ+ woman living in a country that I was not born in, so it should go without saying that I am pro-LGBTQ rights (emphasis on the T), pro-women’s rights and anti-racist. If you aren’t also these things, I am not a good fit for your project.

* A slightly modified version of the quote made popular by Dandy Wellington.