About • Pretty Content • Vintage-inspired brand and web design

I’m Aisling — creative specialist
& vintage design enthusiast

Pretty Content is a boutique brand and web agency specialising in vintage-inspired design for independent businesses and creatives. Founded in 2017, Pretty Content came of age in 2020 when I was furloughed from my full time design job. I found the global shift toward small businesses, self-employment, and side hustles to be super inspiring, so not only did I join in, but I decided to focus on helping fellow independent businesses succeed in this brave new world.

I’ve spent over a decade working in agencies and startups, designing for different mediums; coding responsive, user-friendly web experiences; and converting customers into loyal audiences. Now, I am so excited to bring those years of experience to your project.

I’m that friend that you can always find sitting in a café, working away at her latest project, waiting for you to drop by for a chat. I love talking through problems (and finding solutions!), giving advice, or just having a catch-up.

Originally from Calgary, Canada, for the last 8 years, I’ve called the beautiful South Coast of England home. Currently, I reside in central Worthing with my partner of 5 years, K. I love autumn, musical theatre, and the 1940s. I am an ENFJ, Enneagram 6, and enthusiastic dog person.

If you’re looking for me, I’m usually on either my personal Instagram or the Pretty Content Instagram.

Vintage vibes, not vintage values*

You have probably noticed my love of vintage design and style, but this does not correlate to the values I hold. I am a LGBTQ+ woman living in a country that I was not born in, so it should go without saying that I am pro-LGBTQ rights (emphasis on the T), pro-women’s rights and anti-racist. If you aren’t also these things, I am not a good fit for your project.

* A slightly modified version of the quote made popular by Dandy Wellington.

Content is Queen

In addition to being a boutique brand and web agency for independent businesses, Pretty Content is my space to share everything I know about design, life online, and being creative, with you. It’s a place to write about my passion for web accessibility, share my favourite design tools and trends, and to try new things.

When I work with my design clients, I like the relationship to be very open and collaborative, and I hope that continues into the space I’ve created on this website. If you have questions or want to learn more about a certain topic, please send me a message. My DMs are always open!

The studio

Pretty Content HQ can be found in my home office in Worthing, England. But my clients are all over the world, including the UK, USA, Canada and Japan. You can capture the office vibe wherever you are with the Pretty Content playlist on Spotify!