Creativity and design tips for small businesses and creatives • Page 2 of 6 • Pretty Content • Vintage-inspired brand and web design

Advice for independent businesses & creatives

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Great Design is Timeless

Posted in Design, Pretty Content

Technology moves so fast and it takes the whole world with it. Trends come and go at a rapid pace. We’re always a click or a tap away from discovering the Next Big Thing.

On the other hand, there’s something about design that is so timeless. For as long as humans have been on Earth, they’ve wanted to create – everything from art to intricate systems to improve our lives.

There are as many different styles of design as there are people in this world.

The Truth About Trademarks for Small Businesses

Posted in Brand, Small Business

Naming things is tricky. A name can convey so much. It can be (or feel like) a very permanent decision. I don’t know how parents deal with the responsibility of naming a human! So when you find the perfect name – in this case, for your small business – you want to start stamping it everywhere. You grab the domain and the social media handles. You might even think about applying for a trademark.

Big companies use trademarks. I’ve also noticed it to be a very common practice in the USA small business community. But what does registering a trademark mean for UK small businesses? Let me tell you a bit about trademarks, my own experience registering a trademark, and whether I feel it was worth it!

Should You Show Your Prices On Your Website?

One of the biggest debates in the service-based community is whether or not you should show your prices on your website.

You can probably guess what my stance is. After all, I display my prices on this website.

However, in the interest of unbiased reporting, I will go through both the reasons you might not want to show your service pricing, and why I think that you should.

Making Your Writing Sound Like Yourself

Not everyone was born with a silver pencil in their hand. Writing copy that sounds natural, and not like your 10th grade English essay on Othello, can be tricky and feel super daunting.

Here’s a really quick trick that I recommend to my clients and friends who want to inject their personality into their writing, but don’t find that it comes naturally to them.

Whoops, I’ve Neglected My Blog… Now What?

When running a small business, it can be tricky to keep up with all of the tasks. There are so many touch points that we create when building a brand, and rightfully so. Sometimes keeping them all afloat is simple, and sometimes some fall by the wayside.

So, how can we blog in a way that is less reliant on consistency and constant availability, but still has an impact on our business?

Your Website is Never Done

It’s time for a mindset shift when it comes to your website – stop thinking of it as a static piece of collateral and start thinking of it as something you update consistently, like one of your social media feeds.

Is Your Audience Engaged… or Addicted?

Posted in Technology, Design

Social media is built on an addictive hook model. So what does this mean for content creators when using “engagement” as a performance metric?

Are the number of likes on an image a sign of success, or a sign of an audience with a heavier addiction to social media?