Naming things is tricky. A name can convey so much. It can be (or feel like) a very permanent decision. I don’t know how parents deal with the responsibility of naming a human! So when you find the perfect name – in this case, for your small business – you want to start stamping it everywhere. You grab the domain and the social media handles. You might even think about applying for a trademark.
Big companies use trademarks. I’ve also noticed it to be a very common practice in the USA small business community. But what does registering a trademark mean for UK small businesses? Let me tell you a bit about trademarks, my own experience registering a trademark, and whether I feel it was worth it!