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Category: Brand

The Truth About Trademarks for Small Businesses

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Brand, Small Business

Naming things is tricky. A name can convey so much. It can be (or feel like) a very permanent decision. I don’t know how parents deal with the responsibility of naming a human! So when you find the perfect name – in this case, for your small business – you want to start stamping it everywhere. You grab the domain and the social media handles. You might even think about applying for a trademark.

Big companies use trademarks. I’ve also noticed it to be a very common practice in the USA small business community. But what does registering a trademark mean for UK small businesses? Let me tell you a bit about trademarks, my own experience registering a trademark, and whether I feel it was worth it!

Making Your Writing Sound Like Yourself

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Brand, Productivity & Processes

Not everyone was born with a silver pencil in their hand. Writing copy that sounds natural, and not like your 10th grade English essay on Othello, can be tricky and feel super daunting.

Here’s a really quick trick that I recommend to my clients and friends who want to inject their personality into their writing, but don’t find that it comes naturally to them.

Branding Yourself Authentically

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Design, Brand

Answering the question:

“How do I brand myself without coming off as fake, aggressive or annoying?”

Spoiler: you are probably none of those things.