When branding your vintage business, I want you to think of the emotional journey you want to take your customers on. Through this, we can distil your vintage business’ “vibe” into something that is easier to express visually.

I want to take you through a few journeys that you might use to establish the emotions of your dream customer. Picture yourself in each of these scenarios and see which one most represents how you want your customer to feel when interacting with your brand.

Naming things is tricky. A name can convey so much. It can be (or feel like) a very permanent decision. I don’t know how parents deal with the responsibility of naming a human! So when you find the perfect name – in this case, for your small business – you want to start stamping it everywhere. You grab the domain and the social media handles. You might even think about applying for a trademark.

Big companies use trademarks. I’ve also noticed it to be a very common practice in the USA small business community. But what does registering a trademark mean for UK small businesses? Let me tell you a bit about trademarks, my own experience registering a trademark, and whether I feel it was worth it!

Not everyone was born with a silver pencil in their hand. Writing copy that sounds natural, and not like your 10th grade English essay on Othello, can be tricky and feel super daunting.

Here’s a really quick trick that I recommend to my clients and friends who want to inject their personality into their writing, but don’t find that it comes naturally to them.

Answering the question:

“How do I brand myself without coming off as fake, aggressive or annoying?”

Spoiler: you are probably none of those things.