Category: Design

Branding Yourself Authentically

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Brand, Design

Answering the question:

“How do I brand myself without coming off as fake, aggressive or annoying?”

Spoiler: you are probably none of those things.

Understanding User Needs

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Access & UX Guide, Design

I watched Get Organized by The Home Edit and was very surprised by the lack of attention paid to user needs.

In this post I talk about that, the importance understanding your user’s needs, and my own decision when it came to including pricing on my website!

Starting a Redbubble Shop

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Creativity, Design, Shop

Introducing… the Pretty Content Redbubble shop!

Find out why I chose Redbubble, how I design my laptop stickers, and how much money Redbubble artists make!

Plus, a little bit about my plans for the future…

Creating a Colour Palette

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Design

I create colour palettes quite often when working with my visual identity and brand clients, so I thought I’d run through a few different tips and resources for DIYing your own colour palette!

From using existing palettes, to playing with a random generator, to creating your own palette from a moodboard — I’m covering all my tried and tested methods for injecting colour into a design!

Switching from Adobe Illustrator to Affinity Designer

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Design

I’ve been using Adobe for design work for as long as I can remember. When I first started creating websites, Photoshop was the industry standard. Looking back, it’s really hard to see why.

I pay monthly for Photoshop and Lightroom currently, but they’re definitely photo editing programs (and that’s what I use them for), not fit for designing a website.

I decided to look for an alternative, and I found Affinity Designer.

Agility vs. The Big Reveal

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Design, Productivity & Processes

I wanted to write a pretty casual post about my working style because it’s been bouncing around my head a lot the last couple of weeks!

I started this week dead set on trying the method of blocking out certain days for certain related tasks. I thought I’d have a day of admin, a day of blog post writing, a day of design work. But, you know, Thursday is my shopping day, and oh, I need to sort out a new bank account, and actually I want to start this new project right away. The next thing I knew, my plan was completely out the window.

And it was only 12:04pm on Monday.

How I Became a Designer

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Design

I’ve been a professional designer for about a decade, and people often ask me how I got into it. The short story is: by accident! Kind of.

From humble beginnings as a teen girl with a blog (that was cringe), to my time having my work featured on design websites (that was cool), and my experience at design school.

A little trip down memory lane…

MacBook Air 2020 Review

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Design, Review, Technology

My previous laptop was the mid-2013 MacBook Air, which I purchased in early 2014. It still had the big silver bezels and the squishier keyboard, and it served me very well once my 2009 MacBook Pro had bitten the dust.

I’ve also used the more recent MacBook Pro, circa 2017 or 2018, as my main machine for work. This one had the reduced bezels, now black for more of a seamless feel, and a keyboard that is, quite frankly, painful to use. It has almost none of the “squishiness” and was akin to slamming your fingertips directly into the table for 8 hours every day.

How does the MacBook Air 2020 compare?

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Postcards from Pretty Content

Monthly updates and resources from your design partner-in-crime (um, that’s me).