Category: Design

Great Design is Timeless

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Design, Pretty Content

Technology moves so fast and it takes the whole world with it. Trends come and go at a rapid pace. We’re always a click or a tap away from discovering the Next Big Thing.

On the other hand, there’s something about design that is so timeless. For as long as humans have been on Earth, they’ve wanted to create – everything from art to intricate systems to improve our lives.

There are as many different styles of design as there are people in this world.

Your Website is Never Done

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Design, Productivity & Processes

It’s time for a mindset shift when it comes to your website – stop thinking of it as a static piece of collateral and start thinking of it as something you update consistently, like one of your social media feeds.

Is Your Audience Engaged… or Addicted?

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Technology, Design

Social media is built on an addictive hook model. So what does this mean for content creators when using “engagement” as a performance metric?

Are the number of likes on an image a sign of success, or a sign of an audience with a heavier addiction to social media?

Branding Yourself Authentically

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Design, Brand

Answering the question:

“How do I brand myself without coming off as fake, aggressive or annoying?”

Spoiler: you are probably none of those things.

Understanding User Needs

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Access & UX Guide, Design

I watched Get Organized by The Home Edit and was very surprised by the lack of attention paid to user needs.

In this post I talk about that, the importance understanding your user’s needs, and my own decision when it came to including pricing on my website!

Starting a Redbubble Shop

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Creativity, Design, Shop

Introducing… the Pretty Content Redbubble shop!

Find out why I chose Redbubble, how I design my laptop stickers, and how much money Redbubble artists make!

Plus, a little bit about my plans for the future…

Creating a Colour Palette

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Design

I create colour palettes quite often when working with my visual identity and brand clients, so I thought I’d run through a few different tips and resources for DIYing your own colour palette!

From using existing palettes, to playing with a random generator, to creating your own palette from a moodboard — I’m covering all my tried and tested methods for injecting colour into a design!

Switching from Adobe Illustrator to Affinity Designer

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Design

I’ve been using Adobe for design work for as long as I can remember. When I first started creating websites, Photoshop was the industry standard. Looking back, it’s really hard to see why.

I pay monthly for Photoshop and Lightroom currently, but they’re definitely photo editing programs (and that’s what I use them for), not fit for designing a website.

I decided to look for an alternative, and I found Affinity Designer.

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Postcards from Pretty Content

Advice and resources for creatives and small businesses, direct to your inbox, from your design parter-in-crime. (That’s me!)