Category: Websites

Whoops, I’ve Neglected My Blog… Now What?

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Productivity & Processes, Websites

When running a small business, it can be tricky to keep up with all of the tasks. There are so many touch points that we create when building a brand, and rightfully so. Sometimes keeping them all afloat is simple, and sometimes some fall by the wayside.

So, how can we blog in a way that is less reliant on consistency and constant availability, but still has an impact on our business?

Your Website is More Important Than Social Media

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Websites

Social media has been ubiquitous in our lives since the dawn of the Internet – even if it wasn’t always called that. Before platforms like Twitter and Instagram there was MySpace or Neopets. Before that chat rooms and forums ruled the world. The landscape is ever-changing.

The harsh reality of social media is that none of these platforms belong to you. They belong to huge corporations who, at the end of the day, couldn’t care less about you and your content. Beyond using it to make money to line their own pockets, of course!

Is Your Website Navigation in the Wrong Order?

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Websites

You probably read the title above and thought: of course it isn’t. Surely your navigation can go in any order you choose, right?

Wrong.

Well, obviously it can. You (hopefully) live in a free country and can, therefore, put your navigation in any order that you want. But is it in the order that best suits your audience? Is it in the order that will be most effective when it comes to converting a visitor to a customer?

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