Pineapple Therapy

brand identity

Pineapple Therapy is a counselling service based in Edmonton, Canada.

Why pineapple? Founder Kayla Chorley says “The pineapple is said to be a symbol of welcome and hospitality… The pineapple is also a contradiction – with its sharp edges, but sweet taste – its qualities often mirror situations in our lives and parts of our personalities.”

The brand is focused on the principles of warmth and welcome. While a pineapple might make you think of bright colours and patterns, we went for a more calming approach rooted in the hues of sunsets and calm waters.

The branding is also meant to be versatile. It is a way for Pineapple Therapy to welcome clients close to home, as well as a way to branch out into the online space and bring her mental health and wellbeing knowledge to a more global audience.

Logo concepts

You could have a brand identity like Pineapple Therapy!

Let's make some magic
Pretty Content Mail
Your subscription could not be saved. Please try again.
Thank you! Please check your email to confirm your subscription.

Postcards from Pretty Content

Advice and resources for creatives and small businesses, direct to your inbox, from your design parter-in-crime. (That’s me!)