Red Moon Gang • Pretty Content • Vintage-inspired brand and web design

Red Moong Gang


About Red Moon Gang

Red Moon Gang is a centralised resource for all things menstruation. Author and educator Tara Costello shares educational and inclusive resources about periods, as a companion to her debut book, also called Red Moon Gang, which was published in Spring 2021.

WordPress website for Red Moon Gang

Visit the Red Moon Gang website

Process and concepts

I worked with Tara from Red Moon Gang to design and develop a new website ahead of the publication of her book by the same title in Spring 2021. The design is largely inspired by the book’s cover art, illustrated by Mary Purdie.

The website is designed to be a centralised place for readers to find information and resources about the Red Moon Gang book and periods in general. The key piece is the blog, where Tara writes a combination of evergreen posts about a range of topics including inclusivity, period poverty, and irregular periods, as well as topical articles about living with a period during a pandemic!

A major focus of the design is built around Tara’s own illustrations which she creates for her blog posts and Instagram feed. These are prominently featured throughout the site, most notably in the footer where the Instagram feed appears on every page.

“I came to Aisling with fragments of ideas as well as a few examples of what I liked; she was able to put together what I envisioned perfectly. Throughout the process she was communicative and her attention to detail goes above and beyond. She suggested all these little details that I wouldn’t have thought of that really tie the design together. I could not be happier with the finished product. She’s a total pro and a pleasure to work with, highly recommend!”

Tara Costello — Writer, Red Moon Gang