Ultimately Better is a micro-agency based in Shropshire, England. Its founder, managing director, and lead developer is my longtime friend, Jem Turner. We’ve worked on a few projects together, so when Jem asked if I’d do the branding for Ultimately Better, I was delighted.
Jem’s original branding as a sole-trader was used as the foundation for this new era. We stuck with the bold shades of red, hot pink, electric purple, and dark blue. The logo is loosely inspired by neon lights, with letters seamlessly blending into each other to connect each word in the name.
I also helped Jem out with a few images to help kick start the Ultimately Better Instagram account. They play off the brand pillars that I had established in the strategy report for UB – as Jem is a professional with many years’ experience, we’re all about education and best practices.